The sales team noticed that we had several third party contracts with companies who would attract sports business. The draw back was that we had to: 

• Pay out commission and rebates

• Charge guest a higher rate to support rebates

• and exclude breakfast from their package. 

​

I put together a campaign focused on reaching sports teams in the region directly, Facebook allowed me to target coaches, travel coordinators and team parents. 

​

The campaign garnered leads so that we could follow up directly and start to build those relationships at a property level — we also rolled this strategy out to other segments like wedding groups! 

 

​

Goals

1.Increase Hotel Direct Sports Bookings 140 nights 

2. Cultivate relationships with sports teams

​

Call To Action

1. Learn More! ( Links To Landing Page)

2.Book Now

​

Campaign Outline

1. Targeted Social Media Ads (Unique Booking Code)

​

​

Results

We passed  our goal of increasing "sports direct bookings" more than 178.5 nights in the 3rd + 4th Qtr while decreasing pay outs for rebates and commissions. We also built a relationship with a Jr. Soccer League teams that visits the area every season. 

​

We found that our guest appreciated the hotel direct method calling it "more personal and structured." We were able to catch a lot more discrepancies up front while personalizing their team experience by: 

• Customizing Check-in Packets with team logo 

• Having welcome signs and game stats posted in Lobby! 

  

and adding in free breakfast sealed the deal!