
Hyatt Place: Home of the Winning Team
Creative Direction: Dominic Donell
Strategy Development: Dominic Donell
Deployment: Dominic Donell
The sales team noticed that we had several third party contracts with companies who would attract sports business. The draw back was that we had to:
Results

Background
The sales team noticed that we had several third party contracts with companies who would attract sports business. The draw back was that we had to:
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Pay out commission and rebates
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Charge guest a higher rate to support rebates
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and exclude breakfast from their package.
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I put together a campaign focused on reaching sports teams in the region directly, Facebook allowed me to target coaches, travel coordinators and team parents.
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The campaign garnered leads so that we could follow up directly and start to build those relationships at a property level — we also rolled this strategy out to other segments like wedding groups!
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Goals
1.Increase Hotel Direct Sports Bookings 140 nights
2. Cultivate relationships with sports teams
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Call To Action
1. Learn More! ( Links To Landing Page)
2.Book Now
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Campaign Outline
1. Targeted Social Media Ads (Unique Booking Code)
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Results
We passed our goal of increasing "sports direct bookings" more than 178.5 nights in the 3rd + 4th Qtr while decreasing pay outs for rebates and commissions. We also built a relationship with a Jr. Soccer League teams that visits the area every season.
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We found that our guest appreciated the hotel direct method calling it "more personal and structured." We were able to catch a lot more discrepancies up front while personalizing their team experience by:
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Customizing Check-in Packets with team logo
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Having welcome signs and game stats posted in Lobby!
and adding in free breakfast sealed the deal!