Hyatt Place: Home of the Winning Team

Creative Direction: Dominic Donell

Strategy Development: Dominic Donell 

Deployment: Dominic Donell 

The sales team noticed that we had several third party contracts with companies who would attract sports business. The draw back was that we had to: 

Results 

Google Ad Strategy.png

Background

The sales team noticed that we had several third party contracts with companies who would attract sports business. The draw back was that we had to: 

  • Pay out commission and rebates

  • Charge guest a higher rate to support rebates

  • and exclude breakfast from their package. 

I put together a campaign focused on reaching sports teams in the region directly, Facebook allowed me to target coaches, travel coordinators and team parents. 

The campaign garnered leads so that we could follow up directly and start to build those relationships at a property level — we also rolled this strategy out to other segments like wedding groups! 

 

Goals

1.Increase Hotel Direct Sports Bookings 140 nights 

2. Cultivate relationships with sports teams

Call To Action

1. Learn More! ( Links To Landing Page)

2.Book Now

Campaign Outline

1. Targeted Social Media Ads (Unique Booking Code)

Results

We passed  our goal of increasing "sports direct bookings" more than 178.5 nights in the 3rd + 4th Qtr while decreasing pay outs for rebates and commissions. We also built a relationship with a Jr. Soccer League teams that visits the area every season. 

We found that our guest appreciated the hotel direct method calling it "more personal and structured." We were able to catch a lot more discrepancies up front while personalizing their team experience by: 

  • Customizing Check-in Packets with team logo 

  • Having welcome signs and game stats posted in Lobby! 

  

and adding in free breakfast sealed the deal!